Market Segment Analysis

Owned by Julie Leake (Unlicensed)
Last updated: Jan 27, 2020 by Former user (Deleted)

Use the Market Segment Analysis to view your budget for selected market segments, for either the coming year or for a particular month/period.

Click the image to view a sample report.

Key Information

Shows Rooms, Business Mix, ADR, and Revenue for the budgeted year and comparative period. The report automatically separates weekend results and weekday results for easy analysis.

Report Options

OptionDescription

Display

Displays additional options:

  • Market Group—Select a Market Group.
  • Weekday/Weekend—Displays weekday and weekend data separately or together.
  • Day of Week Summary—Displays data for each day of the week.
  • Annual—See the data as annual figures.
  • Period—See the data for a specific period.

Base Dataset

Select data as needed. Datasets display the Year and Type of data that are grouped in an organized manner.

  • Year—Select a year of dataset.
  • Type—Select a type of dataset.

Comparative Dataset

Consists of a Year and Type of data that are grouped in an organized manner. The Comparative Dataset is the dataset to which the Base Dataset is compared This will typically be the original budget.

  • Year—Select a year of dataset to compare.
  • Type—Select a type of dataset to compare.

Variance

Select to view the variances as Dollars/Rooms or as Percentages.


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