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Market Segment Analysis

The Market Segment Analysis allows you to view your budget for selected market segments, for either the coming year or for a particular month / period.

Click the image to view a sample report.

Key Information

  • Shows Rooms, Business Mix, ADR and Revenue for the budgeted year and comparative period. The report automatically separates weekend results and weekday results for easy analysis.

Report Options

Base Dataset

Allows you to select the data you wish to be displayed. Datasets consist of a Year and Type of data that are grouped in an organized manner.

  • Year. Allows you to choose which year of the dataset you view.
  • Type. Allows you to choose which type of dataset you wish to view.

Display

Allows you to choose additional options to be displayed in the report.

  • Market Group. Allows you to select the Market Group to be included in the report.
  • Weekday/Weekend. Allows you to determine whether you wish to see weekday and weekend data separately or together.
  • Annual. Allows you to see the data as annual figures.
  • Period. Allows you to see the data for a specific period.

Comparative Dataset

Consists of a Year and Type of data that are grouped in an organized manner. The Comparative Dataset is the dataset to which the Base Dataset is compared This will typically be the original budget.

  • Year. Allows you to choose which year of the dataset you wish to use as a comparison.
  • Type. Allows you to choose which type of dataset you wish to use as a comparison.

Variance

Allows you to select whether you wish to view the variances as Dollars/Rooms or as Percentages.

Running the Report

To run the report:

  1. Choose Market Segment Analysis from the Reports menu. The report option screen appears.
  2. Select a Year and Type for the Base Dataset.
  3. Select the appropriate View.
  4. Select a Market Group.
  5. Select or de-select Weekday/Weekend if desired.
  6. Select Annual or Period. If Period is selected select the period desired from the drop-down.
  7. Select a Year and Type for the Comparative Dataset.
  8. Select either Dollars/Rooms or Percentages for the Variance.
  9. Click the Run icon. The report is displayed.



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