Market Mix Report (Revenue)

The Market Mix Report allows the user to view market mix statistical data for a user-defined date range sub-totaled by segment.

From this report, a manager can track trends in market mix through percentages of each market segment in both rate and total room revenue capture. Grand totals are denoted for the date range. The report can be displayed in either Summary or Detail mode. This report may also be used to produce year-to-date market mix totals and trends.

Click the image to view a sample report.

Key Information

Date Type: Date range specified, not period sensitive
Options: Users can view a summary of the data or detailed data.
Defaults: Current period start date and last open or posted day
Data Source: Market Mix Screen

Report Options

Start Date/End Date

Allows you to determine the time frame for which the report is run.

Display

Allows you to determine the level of detail you wish the report to display.

Detail. displays data for each market segment, for each day of the date range selected.
Summary. displays totals for each market segment for the entire date range selected.

Running the Report

To run the report:

Choose Market Mix from the Reports menu.The report options dialog box appears.
Enter a Start Date/End Date or use the calendar or forward/backward arrows to locate the appropriate dates.
Select either Detail or Summary for the Display.
Click the Run icon. The report is displayed.