Page Comparison

Period End Date

Allows you to designate Designate the appropriate date range for the report. You can use the calendar or arrows to select the date.

Market Group

Allows you to determine Determine whether one specific market group or all market groups are included in the report. Market groups are used as reporting mechanisms to help you track and forecast categories of rooms and guests.

Market Segment Types

Allows you to determine Determine which market segment type(s) are included in the report. There are two main categories of market segments: Rooms, which represent market segments that are room-related, are categorized into several market segment types (Contract, Group, Transient, and Non-Revenue), and Casino. The casino type is a unique entity.

• Contract—Represents rooms that are held each day for an organization at an agreed-upon rate. For example, rooms held for airline personnel. If you have several contracts and rates, and need to see the different rates associated with the number of people per each rate, you may want to create market segments for each, and choose the same Type.
• Group—Represents rooms used by organizations or associations. Your Sales Department usually books this segment type. If you have certain groups with special needs, or other issues that require more resources than normal, you may want to create other segments. For example, you may have a group that routinely requires more time to clean their rooms which means that you would need to staff differently when they are in residence.
• Transient—Represents guests who made their own reservations (through a travel agent or your reservations department) and are not associated with a group or contract. Typically, business or commercial travelers and tourists comprise the transient market segment.
  If you need to know the different types of guests in this group, you may want to create separate market segments for each. For example, for marketing purposes you may want to know how many guests are AAA, AARP, etc.
• Casino—Represents the Casino type of market segment that is used to forecast Casino Admissions, Players, or Guests. This segment type is not included on any market segment reports that are associated with an occupied hotel room.
• Non-Revenue—Denotes rooms which are provided on a complimentary basis for any of a variety of reasons. Many properties do not use this category as they prefer to associate complimentary rooms with the group or transient segments. For example, some group contracts call for one complimentary room for a certain number of rooms bought by a group. Thus, the complimentary group rooms would appropriately be associated with the Group segment as is impacts occupancy in that segment and, in some organizations, are incorporated in the ADR calculation.

Summary            

Displays only totals for each market segment type.

Detail

Displays data for each market segment, as well as totals for the market segment type.

Arrivals, Guests and/or Departures

Allows you to denote Denote whether you wish to have this additional data displayed in the report.

Print Row with Zero Values

Displays all market segments, even if they have zero values.