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Market Segment Analysis

The Market Segment Analysis allows you to view your budget for selected market segments, for either the coming year or for a particular month/period.

Click the image to view a sample report.

Key Information

Shows Rooms, Business Mix, ADR and Revenue for the budgeted year and comparative period. The report automatically separates weekend results and weekday results for easy analysis.

Report Options

Base Dataset

Allows you to select the data you wish to be displayed. Datasets consist of a

Select data as needed. Datasets display the Year and Type of data that are grouped in an organized manner.

  • Year.
Allows you to choose which
  •  Select a year of
the
  • dataset
you view
  • .
  • Type.
Allows you to choose which
  •  Select a type of dataset
you wish to view
  • .

Display

Allows you to choose

Displays additional options

to be displayed in the report.

:

  • Market Group.
Allows you to select the
  • Select a Market Group
to be included in the report
  • .
  • Weekday/Weekend.
Allows you to determine whether you wish to see
  • Displays weekday and weekend data separately or together.
  • Annual. Allows you to see the data as annual figures.
  • Period. Allows you to see the data for a specific period.

Comparative Dataset

Consists of a Year and Type of data that are grouped in an organized manner. The Comparative Dataset is the dataset to which the Base Dataset is compared This will typically be the original budget.

  • Year.
Allows you to choose which
  •  Select a year of
the
  • dataset
you wish to use as a comparison
  • to compare.
  • Type.
Allows you to choose which
  •  Select a type of dataset
you wish to use as a comparison
  • to compare.

Variance

Allows you to select whether you wish

Select to view the variances as Dollars/Rooms or as Percentages.

Running the Report

To run the report:

...